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Author Topic: Yamaha Aquires Steinberg (Dec 2004)  (Read 1528 times)

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Offline chrisNova777

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Yamaha Aquires Steinberg (Dec 2004)
« on: September 09, 2014, 02:09:06 PM »
http://usa.yamaha.com/news_events/corporate/yamaha-announces-acquisition-of-steinberg/
12/23/2004

Quote
BUENA PARK, CA (December 21, 2004) — YAMAHA CORPORATION (with its head office in 10-1, Nakazawa-cho, Hamamatsu-shi, Shizuoka; President: Shuji Ito) announces that it has reached a basic agreement to acquire 100% of the common stock of Steinberg Media Technologies GmbH, a division of Pinnacle Systems, Inc., a California-based maker and seller of video editing systems. The acquisition, which includes Steinberg's US sales operations, took place through closed competitive bidding on December 20, 2004, US local time. The acquisition was approved by the Germany government on January 21st.

Founded in 1984, Steinberg Media Technologies is the market share leader in computer software used to produce music. Steinberg became part of the Pinnacle Systems Group in January 2003.

In the mid 1990s, YAMAHA forged a relationship with Steinberg by using its computer music products and bundled software. In April 2004, YAMAHA and Steinberg deepened their cooperative relationship with the Studio Connections initiative, a joint-development project to seamlessly integrate YAMAHA's hardware products with Steinberg's software.

Now, YAMAHA has reached agreement to acquire all of Steinberg's common stock through closed competitive bidding. Eying growth in the music creation market and expanded sales of sound equipment, YAMAHA has incorporated Steinberg's assets, including its strong technical capabilities in software development and intellectual property, into its Group efforts and further strengthened these activities through joint-development projects. Having determined that Steinberg's competitive capabilities will be very formidable going forward, YAMAHA decided to acquire all of that company's common stock through participation in closed competitive bidding.

Outline of agreement

    YAMAHA will acquire all of Steinberg Media Technologies' common stock from Pinnacle Systems.
    YAMAHA will acquire Steinberg's US sales business operated by Pinnacle*.
    * YAMAHA plans for its wholly owned US sales subsidiary Yamaha Corporation of America (YCA) to oversee US sales of software developed by Steinberg.
    The total acquisition amount is $28.5M. This acquisition will be effective in late January 2005 after the necessary legal steps were all taken.

With the acquisition of Steinberg, YAMAHA plans to further promote the Studio Connection initiative and realize seamless technical integration of hardware, such as synthesizers and digital mixers, and software. Another goal of the acquisition is to expand the market by making it easier for both general users and professionals alike to create music in a broad variety of genres. For information on the Steinberg product line including new products released at Winter NAMM 2005, please visit www.steinberg.net.


Yamaha Corporation of America Statement on Steinberg Acquisition

"For the past few years, Yamaha keyboards, Digital Mixers and music production products have focused on seamlessly integrating into the growing computer based recording environment. Steinberg's cross platform software solutions have set the standard in the industry for advanced host based recording and signal processing.

Yamaha Corporation of America is looking forward to the opportunity to distribute the complete line of Steinberg's cross platform products in the US market. We believe that the integration of hardware and software, not only at the technical level, but now at the business level as well creates a unique synergy unprecedented in the industry. In the coming months with input from Yamaha Corporation of Japan, Steinberg GmbH, and the existing US dealer base for Yamaha and Steinberg products, we will be finalizing our future plans for the US market and will provide more detailed information in a timely fashion as it becomes available."