Author Topic: E-MU + Ensoniq Merger (July 1998)  (Read 442 times)

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Offline chrisNova777

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E-MU + Ensoniq Merger (July 1998)
« on: September 02, 2015, 08:05:12 AM »

On July 7, 1998 E-mu Systems, Inc. and Ensoniq Corporation’s MI (Musical Instrument) division combined forces to do business as EMU-ENSONIQ, Music and Audio Systems. This announcement followed the acquisition of Ensoniq by Creative Technology, Ltd. earlier in the year. Both companies are wholly owned subsidiaries of Creative Technology, Ltd., a Singapore based computer peripheral company renowned for the brand products SOUNDBLASTER and most recently SB LIVE! PC sound cards.

EMU-ENSONIQ is planning a new era of business for American designed electronic music and audio systems. With a combined sales and marketing force, a new worldwide distribution structure and team of product designers and developers, the new company is well poised to offer both a business alternative to channel partners and a new depth and breadth of electronic music and audio technology to end-users.